INTANGIBLES

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INTANGIBLES
Fjord/Accenture

El proyecto Intangibles. Una exposición digital de la Colección Telefónica tiene como objetivo explorar el impacto y las posibilidades de la tecnología en la forma en la que miramos, sentimos e interpretamos el arte. Y por supuesto, en la manera de aprenderlo. Para ello, inspirados en algunas de las obras más significativas de la Colección Telefónica, hemos desarrollado un proyecto expositivo de experiencias digitales que a lo largo de varios meses se exhibirá de manera simultánea en Latinoamérica y Alemania. Los visitantes de Ciudad de México, Bogotá, Quito, Santiago de Chile, Mar del Plata, Montevideo y Madrid podrán vivir las experiencias digitales en torno a los artistas seleccionados y podrán compartir e intercambiar sus impresiones en tiempo real a través del MapaMundi Intangible, creado exprofeso para la exposición.

Créditos:
Diseño: Fjord/Accenture
Ubicación: Espacio Fundación Telefónica, Madrid, España
Cliente: Fundación Telefónica
Año: 2019
Fotografia: Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

Architects: Fjord by Accenture


At Fjord, we have the opportunity to design the world we want to live in – one that propels us forward, one that works with us and for us. We’re passionate about rethinking how things operate every day. There’s always a better way, and we make it our business to look for it.

What we do
We design for human impact.

We put people first, to design, build and launch experiences that redefine industries in our constantly evolving digital era.

We make sense of the latest technology to design digital products and services that surprise and delight the people who use them. By helping our clients to meet customers’ needs and to exceed their constantly, growing expectations, our work enables businesses to transform and thrive in a tricky environment.

As technology develops, it rapidly changes the way people live, work and play – and their expectations shift just as fast. Right at this moment, we’re talking about artificial intelligence, voice-activated assistants, virtual reality (VR) and augmented reality (AR), but innovative technologies spring up all the time. Fjordians strive for elegant simplicity – it’s hard to achieve but it’s crucial for focusing our minds on our users and helping us to make sense of the complex digital landscape.

Achieving longevity in this world where technology, lifestyles and expectations never stand still is a huge challenge. Our response is to design Living Services – digital experiences that are responsive to the user and the environment, able to shape-shift and renew themselves to remain relevant.


At Fjord, we have the opportunity to design the world we want to live in – one that propels us forward, one that works with us and for us. We’re passionate about rethinking how things operate every day. There’s always a better way, and we make it our business to look for it.

What we do
We design for human impact.

We put people first, to design, build and launch experiences that redefine industries in our constantly evolving digital era.

We make sense of the latest technology to design digital products and services that surprise and delight the people who use them. By helping our clients to meet customers’ needs and to exceed their constantly, growing expectations, our work enables businesses to transform and thrive in a tricky environment.

As technology develops, it rapidly changes the way people live, work and play – and their expectations shift just as fast. Right at this moment, we’re talking about artificial intelligence, voice-activated assistants, virtual reality (VR) and augmented reality (AR), but innovative technologies spring up all the time. Fjordians strive for elegant simplicity – it’s hard to achieve but it’s crucial for focusing our minds on our users and helping us to make sense of the complex digital landscape.

Achieving longevity in this world where technology, lifestyles and expectations never stand still is a huge challenge. Our response is to design Living Services – digital experiences that are responsive to the user and the environment, able to shape-shift and renew themselves to remain relevant.