by Fjord/Accenture

The project Intangibles. A digital experience by the Telefónica Collection aims to explore the possibilities and the impact of technology on art and how we look at it, feel it and interpret it. And how we learn about it, of course. Taking some of the key works in the Telefónica Collection as our inspiration, we have created a digital experience exhibition that will be showcased simultaneously for the next few months in Latin America and Germany.
A digital experience of the selected artists’ works will give visitors to the exhibitions held in Madrid, Mexico City, Bogotá, Lima, Quito, Santiago de Chile, Mar del Plata, Montevideo and Berlin the chance to share and exchange their impressions in real time, via the Intangible World Map specially created for the exhibition.

Architects: Fjord/Accenture
Location: Espacio Fundación Telefónica, Madrid, Spain
Client: Fundación Telefónica
Date: 2019
Photography: Imagen Subliminal (Miguel de Guzmán + Rocío Romero)

Architects: Fjord by Accenture

At Fjord, we have the opportunity to design the world we want to live in – one that propels us forward, one that works with us and for us. We’re passionate about rethinking how things operate every day. There’s always a better way, and we make it our business to look for it.

What we do
We design for human impact.

We put people first, to design, build and launch experiences that redefine industries in our constantly evolving digital era.

We make sense of the latest technology to design digital products and services that surprise and delight the people who use them. By helping our clients to meet customers’ needs and to exceed their constantly, growing expectations, our work enables businesses to transform and thrive in a tricky environment.

As technology develops, it rapidly changes the way people live, work and play – and their expectations shift just as fast. Right at this moment, we’re talking about artificial intelligence, voice-activated assistants, virtual reality (VR) and augmented reality (AR), but innovative technologies spring up all the time. Fjordians strive for elegant simplicity – it’s hard to achieve but it’s crucial for focusing our minds on our users and helping us to make sense of the complex digital landscape.

Achieving longevity in this world where technology, lifestyles and expectations never stand still is a huge challenge. Our response is to design Living Services – digital experiences that are responsive to the user and the environment, able to shape-shift and renew themselves to remain relevant.