Architecture and Interior Design: +ADD
Client: Paperless Post / Capital Properties
Architect of record: Spector Group
MEP/FP Engineer: MG Engineers
Expeditor: Brookbridge Consulting services INC.
General Contractor: Sentinel Builders
Project Year: 2016
Project Area: 36,000 sq ft
The Global Headquarters of Paperless Post are located in New York City.
Located in the historical twin gothic towers that compose Trinity Centre located in the vibrant and ever changing Financial District.
The new space will house 250 employees. Having mainly northern light to work
with we selected a bright pallet including natural ash wood, the company’s pallet of black and white plus brushed brass accents
in light fixtures and hardware elements to accomplish a strong interior space. We allocated resources to where they were most
needed, including a welcoming lobby/lounge space that portrays the company’s graphic mastery into architectural elements using
ash wood louvered panels and glass as the main characters.
Complemented by open work areas with exposed ceilings showing the memory of previous MEPs; all mechanical, electrical and
plumbing installations are fully displayed along with the scars of previous tenants. The workspace is accompanied by a 1,600 sq ft
canteen space that simultaneously serves as a dynamic event space. It also includes several small to large conference spaces,
a library and substantial storage space for the company’s main products. Client wanted a space that would be familiar to people
but with a certain uniqueness to it as well. Custom-made workstations in ash wood include cable management areas to achieve
functionality and aesthetics into one piece. The result is a space with a strong character; using bold, clean and simple elements
intertwined to portray the company’s leading elegant image.
Established in 2010, F I E R R O (formerly +ADD) is a versatile studio with international presence in the fields of architecture, urban planning, design and consulting for the industry. We collaborate with disruptive clients and talented makers to conceive and activate spaces and conversations.
We have 3 main focuses at the studio:
PRACTICE: architecture and design work for clients
RESEARCH: curatorial work and experiments in multidisciplinary collaborations
PRODUCTS: bespoke furniture and modular systems, from workstations and benches to light fixtures and art installations.
Established in 2010 by Laura González Fierro who received her Architecture Degree from Universidad Iberoamericana in Mexico City in 2002 and a Master of Science in Advanced Architectural Design from Columbia University GSAPP in 2008. She collaborated with several architectural firms in Mexico City, Paris and New York, where she gained experience in design and coordination of larger and more complex projects. In order to keep an ongoing research she created LED [Long Distance Experimental Lab], a platform dedicated to multidisciplinary analysis on the built environment and the urban dynamics. The laboratory runs parallel to the practice, with the genesis that solutions can be found across disciplines, places, people and time; creating a nexus of sources connected by communication technology. Its goal is to expand Architecture’s possibilities and to propose novel solutions to its problems. Her work has been published by Braun Publishing, LEAF Review, and PIN-UP among other publications. She was co-curator of the Brazilian Pavilion in the 16th International Architecture Exhibition – La Biennale di Venezia 2018. Laura Gonzalez Fierro is a registered architect in the State of New York, São Paulo and Mexico and a member of the American Institute of Architects.