The refurbishment and renovation of Prointel offices, the first independent TV production company founded in Spain in 1970 by Chicho Ibáñez Serrador, has been a creative overhaul which included a corporate identity renewal.
Located in a mixed use neighborhood in Madrid that is populated with residential developments and small businesses, the renovation adapts to the current needs of the user while preserving the original spirit founded by “Chicho”; that spirit is present in every detail of the project developed by AGi architects.
The project began with a complex initial position: how to open the offices to a courtyard in order to maximize the natural light and daily use of the exterior areas. The decision was to emphasize the importance of the patio by continuing the outdoor paving into the interior of the offices, and eliminating every opaque wall.
The main workspace of production is a large open space that welcomes different disciplines to collaborate. On one hand is a wing dedicated for teamwork, with grouped tables and a wall dressed with custom shelving, on the other end are the technical recording rooms where postproduction is developed.
The project´s main driving force is the extension of the natural language of the courtyard through the entrance and into the offices. The main entrance and reception are at street level on the top floor. A central staircase wrapped in wood runs from the main entrance and blends into the ceramic tiling of the basement patio. Both the air conditioning and lighting systems have been designed taking into account requirements of energy saving and scene programming for the different configurations of the workspaces.
Principals: Joaquín Pérez-Goicoechea Nasser B. Abulhasan
Architectural team: Cristina Araujo, Bruno Gomes, Justo Ruiz Granados, Daniel Muñoz
Technical architecture: María Lamela
La Oficina 1608, Al Rai Industrial Area,
Block 3, Street 13 P.O. Box 24066,
Safat 13101, KUWAIT
Apolonio Morales, 13
28036, Madrid, SPAIN
AGi architects is an international design firm providing comprehensive services in Architecture, Planning, Urban Design, Interior Design, Design Research and Consulting. An integration of skills allows the creation of places that provide lasting value for clients through distinctive and imaginative solutions.
AGi architects was established in 2006 by Joaquin Perez-Goicoechea and Nasser B. Abulhasan. Salvador Cejudo started to collaborate with AGi in 2007 and became a design partner in 2009.
AGi architects has introduced exceptional design, management and technical approaches to its projects in the Europe and the Middle East from its offices in the cities of Madrid and Kuwait.
With a multidisciplinary staff of over 30 professionals including architects, planners, landscape architects, interior designers and other specialists, individual members of the design team can be carefully selected to reflect the necessary skills for the scope and scale of the project. Great emphasis is placed on continuity so that work is client driven rather than project centered. Clients work with architects they know and over time, the team is able to develop a thorough understanding of the clients’ business objectives and priorities and is able to make more effective contributions to their projects.