Cevichería in the Santa María de la Cabeza Market
by gon architects + La traviesa
Ceviches, juices, causas or tamales are some of the typical Peruvian dishes that, prepared on the spot to take away -on the go-, are sold at Limeñita, stall number 8 in the Santa María de la Cabeza market in Madrid.
In contrast to the idea of designing a space where there is a clear physical boundary between the seller and the customer through the traditional counter-display, which not only separates them but also distinguishes the private interior from the public exterior of the premises, the intervention seeks to dilute all these limits by projecting a solution where the market stall is part of the circulation space and the social sphere of the market.
This objective is achieved through the introduction, in the barely 8sqm of the premises, of a common element of the urban landscape of many cities in Peru (and Latin America in general) such as the street food cart; a mobile device whose main singularity is, besides displaying and serving food, to agglutinate people of different ages and origins around it, performing a function equivalent to that of a public space or square. This strategy of decontextualization contributes to the fact that the interior of the premises is ideally transformed into a street, expanding its limits towards the market, and becoming, therefore, an exterior.
The result of this appropriation and cultural reinterpretation is a portable object capable of being replicated in future spaces, indoors or outdoors: a metal cart, slender and elongated, measuring 2.30×0.60×2.10 meters, with six wheels, lacquered in white RAL 6019 and built with low-cost technology. This structure, which adapts to the needs of this type of stall, has a refrigeration system to keep food cool, a krión work surface, food displays, hidden storage, perimeter LED lighting, sound system and Wi-Fi network.
While the service area is located around the food cart, where the direct cook-customer relationship takes place, all food preparation takes place in the kitchen: a separate space behind swinging doors with a lime-shaped opening.
The colour green, a colour that the collective imaginary attributes to the natural and that is also a tool for a society that converts resources, materials and landscapes into aesthetics and objects for consumption, invades the entire interior as if it were fruit. In this case, a lime. The effect is enhanced, doubling, with a mirror on the ceiling, while generating other realities and unexpected points of view.
More than a market stall, Limeñita has the vocation of being a public space, an agglutinator of activity and people, a point of reference (in order not to see it) that, around the desire for food and the pleasure of eating, generates a meeting place for the neighbours of Delicias. Its mobile condition makes it possible that, even if today it is located inside stall number 8, tomorrow it may be in some street of some city, festival or event where the atmosphere will be filled with words to the cry of: ¡al rico ceviche con leche de tigre!
Architecture: gon architects + La traviesa
Lead architects: Gonzalo Pardo, Elisa Fernández Ramos
Design team: Carol Linares, Cristina Ramírez, María Cecilia Cordero, Kostís Toulgaridis, Celia Urbano.
Construction: REDO Construcción
Food cart: Remai s.l.
Graphic design: Sofía Corredoira
Surface: 8 m2
Location: Madrid, Spain.
Photography: Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
gon is a Madrid-based architecture and design office headed by Gonzalo Pardo since 2014. His practice focuses on research and development of singular architectural projects of different scales ranging from urban planning to buildings to interior construction.
The common denominator of his works is a playful, experimental, critical and optimistic view of the contemporary. In a constant dialogue based on observation and details, his interest focuses on the creative processes of architectural design and construction, as well as the role of mediation and communication of architecture as fundamental vehicles for transforming the world into a place more sustainable, worthy and free.
Gonzalo Pardo is an architect from ETSAM (School of Architecture of Madrid) since 2007, and has a PhD in Architecture since 2016. His thesis “Body and House: Towards the contemporary domestic space from the transformations of the kitchen and bathroom in the West” obtained the outstanding Cum Laude rating, and received for it the 2016-2017 Extraordinary Doctoral Thesis Award and an honorable mention in the XI call for the Arquia Foundation Thesis Contest.
Since 2007 he teaches as a visiting professor at different universities and institutions, in subjects with the common denominator of being linked to the project, as in the European Institute of Design (IED), in Madrid; the Illiois Institute of Technology (IIT), in Chicago, United States; Lund University, in Sweden, and the Master in Collective Housing (MCH), in Madrid. He has been a professor in the Master in Architectural Communication (MaCA) and in the Master in Advanced Projects (MPAA) of the Department of Architectural Projects at ETSAM.
He is currently an associate professor in the Department of Architectural Projects at ETSAM, where he teaches undergraduate projects. Member of the Hypermedia research group: Communication Workshop and Architectural Configuration, he directs doctoral theses as a teacher and researcher, as well as numerous End of Master’s Projects (TFM) and Final Degree Projects (TFG).
He has been deputy curator of the Spanish pavilion at the 16th Venice Biennale, and since 2000 he has obtained 41 national and international awards, including the first prize for the remodeling of the AZCA block in Madrid in 2007; the second prizes in the international Skyscraper contests, in New York, and Velux, in Denmark, in 2007; COAM award in 2014 for the Paréntesis curator cycle, and honorable mention in the Europan 14 competition at the Barcelona location. His projects and built work have been widely disseminated in national and international, physical and virtual media.